search query: @keyword asiakasarvo / total: 19
reference: 16 / 19
| Author: | Martikainen, Juha |
| Title: | Valuation of Customer Relationships: Evaluating the Strategic Value of Customer Relationships in Construction Industry |
| Asiakassuhteiden arvonmääritys: asiakassuhteiden strategisen arvon määrittäminen rakennusteollisuudessa | |
| Publication type: | Master's thesis |
| Publication year: | 2010 |
| Pages: | 128 Language: eng |
| Department/School: | Informaatio- ja luonnontieteiden tiedekunta |
| Main subject: | Teollisuustalous (TU-22) |
| Supervisor: | Lillrank, Paul |
| Instructor: | Mattsson, Juha |
| Digitized copy: | https://aaltodoc.aalto.fi/handle/123456789/99161 |
| OEVS: | Digitized archive copy is available in Aaltodoc
|
| Location: | P1 Ark Aalto 6326 | Archive |
| Keywords: | strategic customer value customer lifetime value customer profitability relationship marketing strateginen asiakasarvo asiakasarvo asiakaskannattavuus suhdemarkkinointi |
| ED: | 2017-02-07 |
INSSI record number: 55443
+ add basket
INSSI