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Author:Länsimies, Asta
Title:Market dialogue in public procurement Defining market dialogue with service-dominant logic
Markkinavuoropuhelu julkisissa hankinnoissa
Publication type:Master's thesis
Publication year:2014
Pages:ix + 101      Language:   eng
Department/School:Perustieteiden korkeakoulu
Main subject:Telecommunications management   (T-124)
Supervisor:Smeds, Riitta
Instructor:Pohjonen, Soile ; Noso, Marika
Electronic version URL: http://urn.fi/URN:NBN:fi:aalto-201507013663
OEVS:
Electronic archive copy is available via Aalto Thesis Database.
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Location:P1 Ark Aalto     | Archive
Keywords:public procurement
service-dominant logic
market dialogue
julkiset hankinnat
palvelulogiikka
markkinavuoropuhelu
Abstract (eng): A significant share of the goods and services used by the public sector in Finland are procured from private suppliers through competitive tendering.
Successful public contracts are hindered by the lack of end user and company involvement and the view on procurement as a strictly transactional legal process.
Market dialogue is seen as an important means of improving procurement.
However, no definition exists for market dialogue and clarification of its opportunities is needed.

The goal of this study is to find a definition for market dialogue in the Finnish public procurement context, with a focus on municipalities.
A theoretical viewpoint of service-dominant logic was utilized in developing a framework for market dialogue and its role in a service-oriented procurement process.
The empirical data consists of three case studies made in two large Finnish municipalities and two workshops.
The data was collected and analysed using qualitative methods.

Market dialogue is an encounter process between the public and the private organizations as well as end customers.
The main objective of market dialogue is to help the procurement process to reach its goals: a successful contract that serves all participants' needs.
The participants of market dialogue are procurement professionals and substance experts of the municipality, end users and private companies.
Diverse communication methods can be utilized in market dialogue.
Abstract (fin): Merkittävä osuus Suomen julkisen sektorin käyttämistä tavaroista ja palveluista hankitaan yksityisiltä yrityksiltä kilpailuttamalla.
Loppukäyttäjien ja yritysten vähäinen osallistaminen ja hankinnan näkeminen yksinkertaisena vaihdantaprosessina vaikeuttavat onnistuneiden sopimussuhteiden syntyä.
Markkinavuoropuhelua pidetään tärkeänä kehityskohteena, mutta yhtenäistä määritelmää markkinavuoropuhelulle ei ole olemassa.

Tämän tutkimuksen tavoite on määritellä markkinavuoropuhelu Suomen julkisten hankintojen kontekstissa, erityisesti kuntien näkökulmasta.
Jotta arvonluominen julkisissa hankinnoissa olisi kokonaisvaltaista, markkinavuoropuhelun teoreettisen kehyksen luomisessa hyödynnetään palvelulogiikan (servicedominant logic) näkökulmaa.
Empiirinen aineisto kerättiin ja analysoitiin laadullisin menetelmin.
Pääosa aineistosta koostuu kolmesta suuriin kuntiin sijoittuvasta tapaustutkimuksesta, sekä erillisistä työpajoista.

Markkinavuoropuhelu on kohtaamisprosessi kuntien ja yritysten sekä loppuasiakkaiden välillä.
Markkinavuoropuhelun tärkein tavoite on auttaa hankintaprosessia pääsemään tavoitteeseensa: toimivaan sopimukseen joka palvelee kaikkien osapuolten tarpeita.
Markkinavuoropuhelun osallistujat ovat kunnan hankintaosaajat sekä substanssiasiantuntijat, loppukäyttäjät sekä yksityiset yritykset.
Monia tapoja ja menetelmiä voidaan hyödyntää vuoropuhelussa riippuen hankinnan vaiheesta.
ED:2014-03-17
INSSI record number: 48772
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