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Author:Saharan, Pankaj
Title:Cross Platform product promotion: Using web as a medium to promote mobile products
Publication type:Master's thesis
Publication year:2010
Pages:[9] + 52      Language:   eng
Department/School:Informaatio- ja luonnontieteiden tiedekunta
Main subject:Tietokoneverkot   (T-110)
Supervisor:Ylä-Jääski, Antti
Instructor:Barrow, Cyril ; Tarkoma, Sasu
OEVS:
Electronic archive copy is available via Aalto Thesis Database.
Instructions

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Location:P1 Ark Aalto     | Archive
Keywords:mobile gaming
web store
promotion
GMG
IAF
MOM
JMS
SS7
Abstract (eng): A mobile game is a video game played on a mobile phone, smart phone, PDA or handheld computer.
Mobile games are developed using platforms and technologies such as Windows Mobile, Palm OS, Symbian OS, Sun's J2ME, Qualcomm's BREW, Google Android, Apple iPhone OS, Nokia Maemo etc.

One major problem for developers and publishers of mobile games is describing a game in such detail that it gives the customer enough information to make a purchasing decision.
Currently, mostly Mobile Games are mainly sold through network carriers or operators own portals.
This means there are only a few lines of text and/or a couple of nice screen shots of the game to excite the customer.
Third party, off-deck game stores have not yet taken off in most parts of the world, as the carriers use a walled garden approach to their business models typically for creating their monopoly.

The fundamental problem which this master's thesis is going to analyze and try to find a solution is how to promote mobile products using minimum investment and maximum promotion to a wide spectrum of users irrespective of operator bounds and geographical location.
ED:2010-09-01
INSSI record number: 40358
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