search query: @instructor Putkiranta, Petteri / total: 3
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Author: | Haapala, Asta |
Title: | Mainostajan verkkopalvelun käyttöönottoon vaikuttavat tekijät |
Factors affecting the acceptance of advertisers' use of e-service | |
Publication type: | Master's thesis |
Publication year: | 2008 |
Pages: | 80 s. + liitt. Language: fin |
Department/School: | Kemian ja materiaalitieteiden tiedekunta |
Main subject: | Viestintätekniikka (AS-75) |
Supervisor: | Oittinen, Pirkko |
Instructor: | Putkiranta, Petteri |
OEVS: | Electronic archive copy is available via Aalto Thesis Database.
Instructions Reading digital theses in the closed network of the Aalto University Harald Herlin Learning CentreIn the closed network of Learning Centre you can read digital and digitized theses not available in the open network. The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/ You can read theses on the Learning Centre customer computers, which are available on all floors.
Logging on to the customer computers
Opening a thesis
Reading the thesis
Printing the thesis
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Location: | P1 Ark TKK 198 | Archive |
Keywords: | media advertising technology acceptance models acceptance of e-service use hybrid media interactivity search methods mediamainonta teknologian hyväksymismallit verkkopalvelujen käyttöönoton hyväksyntä hybridimedia interaktiivisisuus hakumenetelmät |
ED: | 2008-11-26 |
INSSI record number: 36544
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