search query: @keyword SWOT analysis / total: 4
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Author: | Bao, Sen |
Title: | How western manufacturers run industrial services in China |
Publication type: | Master's thesis |
Publication year: | 2012 |
Pages: | 102 Language: eng |
Department/School: | Tuotantotalouden laitos |
Main subject: | Teollisuustalous (TU-22) |
Supervisor: | Holmström, Jan |
Instructor: | Toivonen, marja |
OEVS: | Electronic archive copy is available via Aalto Thesis Database.
Instructions Reading digital theses in the closed network of the Aalto University Harald Herlin Learning CentreIn the closed network of Learning Centre you can read digital and digitized theses not available in the open network. The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/ You can read theses on the Learning Centre customer computers, which are available on all floors.
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Location: | P1 Ark Aalto 7746 | Archive |
Keywords: | servitization Chinese business culture service offerings service marketing decision making regulation and policy SWOT analysis |
Abstract (eng): | This thesis analyzes possibilities and challenges that Western manufacturing firms face when carrying out service business in China. The literature review of the phenomenon of servitization provides the starting point for the mapping of different service offerings and processes in manufacturing. The statistical evidence provides an understanding of China's industrial market and the current state of servitization in China. Chinese business culture forms the context whose specificities are examined, from the viewpoint of service business and servitization in particular. The empirical material is based on five case companies that represent Finnish and Swedish manufacturers. The findings are grouped into the three main themes: service offerings, service marketing, and implications of the Chinese context to service business. The last theme is discussed in terms of the "guanxi" dilemma, decision making and negotiation, regulation and policy, sustainability, and free of charge services. A SWOT (strengths, weaknesses, opportunities, and threats) analysis of the case companies' service business in China summarizes the findings. The contribution of the thesis is to analyze how the practices of industrial services developed in Western countries can be applied in the Chinese context, and what new features can be identified in the Chinese culture and policy that influence service business. However, as the research is limited to the metals and mechanical engineering industries, and as it is based on the interviews of providers (not clients), further research will be needed to validate the findings. |
ED: | 2012-09-19 |
INSSI record number: 45276
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