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| Author: | Tuunanen, Janne |
| Title: | Meta synthesis of segmentation and underlying player typologies in games |
| Publication type: | Bachelor's thesis |
| Publication year: | 2011 |
| Pages: | 23 Language: eng |
| Department/School: | Perustieteiden korkeakoulu |
| Degree programme: | Tuotantotalouden tutkinto-ohjelma |
| Main subject: | Tuotantotalous (TU3009) |
| Supervisor: | Järvenpää, Eila |
| Instructor: | Hamari, Juho |
| Electronic version URL: | http://urn.fi/URN:NBN:fi:aalto-201211013344 |
| Location: | |
| Keywords: | game market segmentation player typology psychographics behavior game design |
| ED: | 2013-05-21 |
INSSI record number: 46396
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