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Author: | Österlund, Pär |
Title: | Business model development and strategic choices - the case of Site Logic |
Publication type: | Master's thesis |
Publication year: | 2008 |
Pages: | (6) + 62 s. + liitt. 4 Language: eng |
Department/School: | Tietotekniikan laitos |
Main subject: | Tietokoneverkot (T-110) |
Supervisor: | Ylä-Jääski, Antti |
Instructor: | Luukkainen, Sakari |
OEVS: | Electronic archive copy is available via Aalto Thesis Database.
Instructions Reading digital theses in the closed network of the Aalto University Harald Herlin Learning CentreIn the closed network of Learning Centre you can read digital and digitized theses not available in the open network. The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/ You can read theses on the Learning Centre customer computers, which are available on all floors.
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Location: | P1 Ark Aalto | Archive |
Keywords: | business model business strategy strategic choices small company affärsmodell affärsstrategi strategiska val småbolag |
Abstract (eng): | Strategy has traditionally been seen as an important factor for the success of any business. In recent years the concept of a business model has evolved into a more practical tool alongside strategy. In this master's thesis a business model is developed and strategic choices are discussed for a case company, Oy Site Logic Ab. The case company is a small consultancy planning and implementing websites and the goal is to find a way to achieve scalable growth through a business model, which utilises the current knowledge of the company. In the theoretical part the terms business model and strategy are defined and a framework for business model development and strategic choices is constructed based on literature. In the framework a business model is first developed based on a business idea, second strategic choices underlying the model are discussed and last the business model is analysed. The business model description includes both breadth and depth. In the implementation part a business idea is presented. Based on that idea the framework constructed in the theoretical part is implemented providing a business model and the strategic choices underlying it for the case company. As a result of the work a business model is developed around a software product that produces sales leads from website visitors through self-learning analysis. For the case company the results are concrete and valuable as is the process itself. The conclusion about the theoretical part is that for a small or new company a non-traditional process can be used; a business model is developed before the strategic choices underlying it are made. |
ED: | 2008-10-23 |
INSSI record number: 36457
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