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Author:Tolonen, Arto
Title:Using web analytics for improving a web service
Verkkopalvelun kehittäminen webanalytiikan avulla
Publication type:Master's thesis
Publication year:2012
Pages:vi + 42 s.      Language:   eng
Department/School:Tietotekniikan laitos
Main subject:Vuorovaikutteinen digitaalinen media   (T-111)
Supervisor:Vuorimaa, Petri
Instructor:Yli-Hollo, Teemu
OEVS:
Electronic archive copy is available via Aalto Thesis Database.
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Location:P1 Ark Aalto     | Archive
Keywords:web analytics
web services
startups
business dashboard
webanalytiikka
verkkopalvelut
startup yritykset
Abstract (eng): The goal of this research was to define a process for using web analytics for improving a web service.

An iterative process is presented for setting up web analytics tracking and visualizing the collected data in a business dashboard.
The process includes identifying key stakeholders for the dashboard, defining business goals to track and improve, and setting up the analytics tracking and visualizing the results.

As a case example the defined process was used for improving Audiodraft web service.
Abstract (fin): Tämän tutkimuksen tavoitteena oli esittää prosessi verkkopalvelun kehittämiseksi webanalytiikan avulla.

Tutkimus esittää iteratiivisen prosessin webanalytiikan keräämisen rakentamiseen ja kerätyn datan visualisoimiseen.
Prosessi sisältää avainhenkilöiden tunnistamisen, parannettavien liiketoimintatavoitteiden määrittelemisen sekä webanalytiikan keräämisen asentamisen ja tulosten visualisoinnin.

Määritettyä prosessia käytettiin esimerkkinä Audiodraft verkkopalvelun parantamiseksi.
ED:2012-08-23
INSSI record number: 45087
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