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Author: | Saharan, Pankaj |
Title: | Cross Platform product promotion: Using web as a medium to promote mobile products |
Publication type: | Master's thesis |
Publication year: | 2010 |
Pages: | [9] + 52 Language: eng |
Department/School: | Informaatio- ja luonnontieteiden tiedekunta |
Main subject: | Tietokoneverkot (T-110) |
Supervisor: | Ylä-Jääski, Antti |
Instructor: | Barrow, Cyril ; Tarkoma, Sasu |
OEVS: | Electronic archive copy is available via Aalto Thesis Database.
Instructions Reading digital theses in the closed network of the Aalto University Harald Herlin Learning CentreIn the closed network of Learning Centre you can read digital and digitized theses not available in the open network. The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/ You can read theses on the Learning Centre customer computers, which are available on all floors.
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Location: | P1 Ark Aalto | Archive |
Keywords: | mobile gaming web store promotion GMG IAF MOM JMS SS7 |
Abstract (eng): | A mobile game is a video game played on a mobile phone, smart phone, PDA or handheld computer. Mobile games are developed using platforms and technologies such as Windows Mobile, Palm OS, Symbian OS, Sun's J2ME, Qualcomm's BREW, Google Android, Apple iPhone OS, Nokia Maemo etc. One major problem for developers and publishers of mobile games is describing a game in such detail that it gives the customer enough information to make a purchasing decision. Currently, mostly Mobile Games are mainly sold through network carriers or operators own portals. This means there are only a few lines of text and/or a couple of nice screen shots of the game to excite the customer. Third party, off-deck game stores have not yet taken off in most parts of the world, as the carriers use a walled garden approach to their business models typically for creating their monopoly. The fundamental problem which this master's thesis is going to analyze and try to find a solution is how to promote mobile products using minimum investment and maximum promotion to a wide spectrum of users irrespective of operator bounds and geographical location. |
ED: | 2010-09-01 |
INSSI record number: 40358
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