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Author:Talvitie, Hanna
Title:Using Partnership Programs as a Differentiator to Gain Channel Loyalty - A Case Study for Mobile Phone Industry
Partnership-ohjelmat kilpailutekijänä jakelukanavan lojaalisuuden kasvattamisessa - Tapaustutkimus matkapuhelinteollisuudelle
Publication type:Master's thesis
Publication year:1998
Pages:vii + 101 + liitt. (+3)      Language:   eng
Department/School:Tuotantotalouden osasto
Main subject:Teollisuustalous   (TU-22)
Supervisor:Eloranta, Eero
Instructor:Ranta-aho, Hille
OEVS:
Electronic archive copy is available via Aalto Thesis Database.
Instructions

Reading digital theses in the closed network of the Aalto University Harald Herlin Learning Centre

In the closed network of Learning Centre you can read digital and digitized theses not available in the open network.

The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/

You can read theses on the Learning Centre customer computers, which are available on all floors.

Logging on to the customer computers

  • Aalto University staff members log on to the customer computer using the Aalto username and password.
  • Other customers log on using a shared username and password.

Opening a thesis

  • On the desktop of the customer computers, you will find an icon titled:

    Aalto Thesis Database

  • Click on the icon to search for and open the thesis you are looking for from Aaltodoc database. You can find the thesis file by clicking the link on the OEV or OEVS field.

Reading the thesis

  • You can either print the thesis or read it on the customer computer screen.
  • You cannot save the thesis file on a flash drive or email it.
  • You cannot copy text or images from the file.
  • You cannot edit the file.

Printing the thesis

  • You can print the thesis for your personal study or research use.
  • Aalto University students and staff members may print black-and-white prints on the PrintingPoint devices when using the computer with personal Aalto username and password. Color printing is possible using the printer u90203-psc3, which is located near the customer service. Color printing is subject to a charge to Aalto University students and staff members.
  • Other customers can use the printer u90203-psc3. All printing is subject to a charge to non-University members.
Location:P1 Ark Aalto  8278   | Archive
Keywords:channel management
channel program
cellural phone
competitor
customer service
differentiation
logistics services
partnership
kanavanhallinta
kanavaohjelma
matkapuhelin
kilpailija
asiakaspalvelu
erilaistaa
logistiikkapalvelu
partnership
ED:1998-02-26
INSSI record number: 12991
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