search query: @keyword market entry / total: 9
reference: 1 / 9
« previous | next »
Author:Muiruri, Dennis
Title:A study on market attractiveness - Seeking new markets for steel products and services
Publication type:Master's thesis
Publication year:2014
Pages:iii + 92 s. + liitt. 22      Language:   eng
Department/School:Perustieteiden korkeakoulu
Main subject:Yritysstrategia ja kansainvälinen liiketoiminta   (TU-91)
Supervisor:Maula, Markku
Instructor:Keil, Thomas ; Kostama, Hanna
Electronic version URL: http://urn.fi/URN:NBN:fi:aalto-201507013755
OEVS:
Electronic archive copy is available via Aalto Thesis Database.
Instructions

Reading digital theses in the closed network of the Aalto University Harald Herlin Learning Centre

In the closed network of Learning Centre you can read digital and digitized theses not available in the open network.

The Learning Centre contact details and opening hours: https://learningcentre.aalto.fi/en/harald-herlin-learning-centre/

You can read theses on the Learning Centre customer computers, which are available on all floors.

Logging on to the customer computers

  • Aalto University staff members log on to the customer computer using the Aalto username and password.
  • Other customers log on using a shared username and password.

Opening a thesis

  • On the desktop of the customer computers, you will find an icon titled:

    Aalto Thesis Database

  • Click on the icon to search for and open the thesis you are looking for from Aaltodoc database. You can find the thesis file by clicking the link on the OEV or OEVS field.

Reading the thesis

  • You can either print the thesis or read it on the customer computer screen.
  • You cannot save the thesis file on a flash drive or email it.
  • You cannot copy text or images from the file.
  • You cannot edit the file.

Printing the thesis

  • You can print the thesis for your personal study or research use.
  • Aalto University students and staff members may print black-and-white prints on the PrintingPoint devices when using the computer with personal Aalto username and password. Color printing is possible using the printer u90203-psc3, which is located near the customer service. Color printing is subject to a charge to Aalto University students and staff members.
  • Other customers can use the printer u90203-psc3. All printing is subject to a charge to non-University members.
Location:P1 Ark Aalto  2389   | Archive
Keywords:market entry
multi-criteria decision analysis
market analysis
Abstract (eng):New growth opportunities in business can be realized by introduction of a company's existing products and services to new markets. The decision of which markets to pursue becomes critical to a firm's strategy and therefore a keen analytical approach should be employed to support this decision. Market analysis could also be conducted on a continuous basis to check for changing fundamentals in the operational environment that could undermine a firm's existing strategy.

The main objective of this study is to develop a method to analyse a group of potential markets for entry given certain requirements or set of conditions. The study further demonstrates use of the developed method in analysing potential markets for entry within the steel industry.

This study utilizes Porter's five forces framework to analyse the overall steel industry. Additionally, the weighted multi-criteria decision analysis (MDA) method is applied towards creating a framework to analyse the various countries data. Data used in the study is obtained from third party databases.

Through the developed analysis framework, this study identifies attractive countries for market entry. The results are further visualized on a two by two matrix where all the countries included in the sample are plotted therefore indicating a portfolio of countries providing various investment opportunities based on the respective macro-economic conditions and the condition of the steel industry within the respective countries.

The designed method of analysis was observed to be useful in providing high-level strategic planning input, which further facilitates refined business and operational strategic analysis.
ED:2014-12-10
INSSI record number: 50141
+ add basket
« previous | next »
INSSI