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| Author: | Fefelov, Arseni |
| Title: | Monitoring Search Engine Advertising Effectiveness |
| Hakukonemainonnan tehokkuuden seuranta verkkoanalytiikan avulla | |
| Publication type: | Master's thesis |
| Publication year: | 2015 |
| Pages: | 61 Language: eng |
| Department/School: | Perustieteiden korkeakoulu |
| Main subject: | Tietotekniikka (T-106) |
| Supervisor: | Saikkonen, Heikki |
| Instructor: | Nuutila, Esko |
| Electronic version URL: | http://urn.fi/URN:NBN:fi:aalto-201509184416 |
| Location: | P1 Ark Aalto 3071 | Archive |
| Keywords: | search engine marketing web analytics marketing effectiveness web metrics hakukonemainonta verkkoanalytiikka markkinoinnin tehokkuus |
| ED: | 2015-09-27 |
INSSI record number: 52133
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