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| Author: | Gilbert, C. Bower, J.L. |
| Title: | Disruptive change: When trying harder is part of the problem |
| Journal: | Harvard Business Review
2002 : MAY, VOL. 80:5, p. 94-101 |
| Index terms: | Competitive advantage Corporate strategy Management Change Innovation Entrepreneurship Organizational structure Strategic planning Technological change |
| Language: | eng |
| Abstract: | When a company faces a major disruption in its markets, managers' perceptions of the disruption influence how they respond to it. Should the change be seen as a threat or as an opportunity? The answer may seem surprising: You need to do both. |
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