search query: @all servicescape / total: 6
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| Author: | Tombs, A. McColl-Kennedy J. R. |
| Title: | Social-servicescape conceptual model |
| Journal: | Marketing Theory
2003 : VOL 4:3, p. 447-475 |
| Index terms: | EMOTIONS MODELS PURCHASING |
| Language: | eng |
| Abstract: | Though there are evidences that environmental variables can influence consumer behavior in service settings, researchers have been focused on the effects of the physical elements and the social aspects of the environment. The author´s of this article present, that social environment and purchase occassion dictates the desired social density which influences customers´ affective and cognitive reponses. The authors argue also that in influencing the emotions of others either positively or negatively, customers play a key role. Applications for futher research in theory and practice are discussed. |
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