search query: @all servicescape / total: 6
reference: 5 / 6
| Author: | Hightower, R. Brady, M. K. Baker, T. L. |
| Title: | Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events |
| Journal: | Journal of Business Research
2002 : SEP, VOL. 55:9, p. 697-707 |
| Index terms: | Sports industry Leisure industry Consumer behaviour |
| Freeterms: | Hedonic consumption Sports marketing Servicescape |
| Language: | eng |
| Abstract: | The paper is intended to expand the understanding of how the servicescape influences behavioral intentions. A model is developed and tested on a sample of sporting event customers. The results support the model and lead to some managerial implications. |
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