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| Author: | Frostenson, M. Helin, S. Sandström, J. |
| Title: | Organising corporate responsibility communication through filtration: a study of web communication patterns in Swedish retail |
| Journal: | Journal of Business Ethics
2011 : APR II, VOL. 100:1, p. 31-43 |
| Index terms: | corporate responsibility business communication Internet parent companies subsidiary companies retailing Scandinavia Nordic countries Sweden |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | Following increased demands for transparency, corporate responsibility (CR) communication (henceforth as: CR-comm.) has risen drastically during recent years. Companies tend to professionalize CR-comm. through providing information corresponding to demands for transparency demanded by certain stakeholders. This study explores particularly the aspect of the organisation of CR-comm., a phenomenon referred to as the 'filtration effect'. Based on comparison of the CR-comm. in parent companies with their subsidiaries, it is empirically shown that there is considerably less CR-comm. on the subsidiary level compared to the parent level. The strong 'filtration effect' encountered suggests that CR-comm. does not appear to be very much adapted to customers. |
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