search query: @all online communities / total: 22
reference: 3 / 22
| Author: | Gratton, L. Casse, J. |
| Title: | Boosting strategy with an online community |
| Journal: | Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 40-45 |
| Index terms: | strategy communication employees business communication telecommunications industry companies Nordic countries Finland |
| Language: | eng |
| Abstract: | A programme combining online communities with strategic development and implementation at Nokia has provided valuable lessons about the novel ways employees can engage and interact. The authors of this article tell how "deep involvement" was developed into the "Booster Programme". |
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