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| Author: | Casaló, L.V. Flavián, C. Guinalíu, M. |
| Title: | Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions |
| Journal: | Tourism Management
2010 : DEC, VOL. 31:6, p. 898-911 |
| Index terms: | tourism travel consumer behaviour models theories |
| Language: | eng |
| Abstract: | This study aims at explaining consumers' intentions (herein as: int/s.) to take part in firm-hosted online travel communities, and other consumer behavioural int/s. (henceforth as: beh-int/s.), based on a model integrating the Theory of Planned Behavior, the Technology Acceptance Model, and Social Identity Theory. Furthermore, explored is the link btw. the int/s. to participate in a community and two beh-int/s. possibly benefiting the host firm: the int/s. to use the firm's products/services and the int/s. to recommend the host firm. It is found that the chosen theories provide an appropriate framework for explaining the int/s. to participate. In turn, this int/s. has a positive effect on the two other beh-int/s. Basis on the results, some main conclusions and managerial implications are proposed. |
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