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| Author: | Illum, S.F. Ivanov, S.H. Liang, Y. |
| Title: | Using virtual communities in tourism research |
| Journal: | Tourism Management
2010 : JUN, VOL. 31:3, p. 335-340 |
| Index terms: | tourism research surveys methodology |
| Freeterms: | virtual communities response rates |
| Language: | eng |
| Abstract: | This paper examines the validity of web-based surveys. An online questionnaire was sent to members of tourism research and travel-related virtual communities. Extremely low opening and response rates were found, leading to biased samples. Many possible explanations for the results with practical recommendations were given for web-based survey implementation. |
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