search query: @all digitalization / total: 10
reference: 9 / 10
Author: | Priewe, J. |
Title: | Keiner spinnt besser (Nobody spins better) |
Journal: | Manager Magazin
1991 : VOL. 21:4, p. 190-196 |
Index terms: | TEXTILE INDUSTRY SWITZERLAND CASE STUDIES |
Language: | ger |
Abstract: | The article is about Swiss textile designer Robert Schlapfer and his company. Schlapfer is well-known in the world of fashion designers. He has a peculiar management philosophy, that of creative chaos. Hierarchies were dismantled and employees are encouraged to relax, to meditate, think about themselves, to find a sense of life. There are workshop meetings to discuss utopies and visions. The firm has an in-house developed CAD/CAM system for automatric digitalization of color designs. |
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