search query: @indexterm measurement / total: 765
references: 4-13 / 765
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4.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
5.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
6.
Responsible leadership: Pathways to the future
Journal of Business Ethics
2011 : VOL. 98:SUPPL. 1, p. 3-13
 2011 Pless, N.M.
Maak, T. (eds.)
7.
Banking competition and economic growth: cross-country evidence
European Journal of Finance
2011 : AUG-SEP, VOL. 17:7-8, p. 739-764
 2011 Guevara, J. F. de
Maudos, J.
8.
Artificial intelligence measurement of disclosure (AIMD)
European Accounting Review
2011 : VOL. 20:3, p. 485-519
 2011 Grüning, M.
9.
Performance measurement: the case of a theme park
Journal of international marketing and marketing research
2011 : JUN, VOL 36:2, p. 89-95
 2011 Yavas, U.
10.
Measurable emotions: how television ads really work
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 137-153
 2010 Micu, A.C.
Plummer, J.T.
11.
Measuring stakeholder integration: knowledge, interaction and adaptational behavior dimensions
Journal of Business Ethics
2010 : MAY II, VOL. 93:3, p. 419-442
 2010 Plaza-Ubeda, J.A.
Burgos-Jimenez, J. de
Carmona-Moreno, E.
12.
Detecting supply chain innovation potential for sustainable development
Journal of Business Ethics
2010 : DEC, VOL. 97:3, p. 425-442
 2010 Isaksson, R.
Johansson, P.
Fischer, K.
13.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
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