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| Author: | Plank, R.E. Ferrin, B.G. |
| Title: | How manufacturers value purchase offerings: an exploratory study |
| Journal: | Industrial Marketing Management
2002 : AUG, VOL. 31.5, p. 457-465 |
| Index terms: | MANUFACTURING PURCHASING VALUE ANALYSIS VALUATION |
| Language: | eng |
| Abstract: | The authors present a simple way to think about value. The research reports an exploratory empirical study of how the valuation model fits the views of purchasing managers and how purchasing agents view value and use it to make decisions. |
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