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| Author: | Walker, B. Bovet, D. Martha, J. |
| Title: | Unlocking the supply chain to build competitive advantage |
| Journal: | International Journal of Logistics Management
2000 : VOL. 11:2, p. 1-8 |
| Index terms: | COMPETITIVE ADVANTAGE CONSUMER DEMAND LOGISTICS |
| Freeterms: | SUPPLY CHAIN |
| Language: | eng |
| Abstract: | Spurred by the Internet's "click and get it" value proposition, a growing number of consumers anf business buyers want customized products, convenient ordering, and rapid fulfillment. Delivering against these rising expectations is not easy, however. This is especially true for traditional or incumbent companies that have additional cultural obstacles to overcome. Companies have mastered the challenges of speed, convenience, and reliability and are gaining competitive advantage. |
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