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| Author: | Robertson, P. L. Yu, T. F. |
| Title: | Firm strategy, innovation and consumer demand: a market process approach |
| Journal: | Managerial and Decision Economics
2001 : JUN-AUG, VOL. 22:4-5, p. 183-199 |
| Index terms: | CONSUMER DEMAND INNOVATION STRATEGY |
| Freeterms: | MARKET PROCESS |
| Language: | eng |
| Abstract: | Despite recet advances by economists such as Porter and those associated with the resource-based school, the economics of demand rarely features in discussions of business strategy. Moreover, none of the important schools of strategic management attempts to explore the relationship between supply and demand in much analytical depth. In this paper, the authors adopt a market process approach to strategy formulation as a preliminary step towards rectifying these problems. |
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