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| Author: | Lukas, B. A. Menon, A. Bell, S. J. |
| Title: | Organizing for new product development speed and the implications for organizational stress |
| Journal: | Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 349-355 |
| Index terms: | New products Product development Organizational research |
| Language: | eng |
| Abstract: | The study examines the effectsa of bureaucratic structure and organizational control on new product development speed. It also examines the effects of NPD speed on organizational stress. The empirical findings from 130 US manufacturing companies can be summarized as follows. Formalized structures and centralized structures have a negative impact on both invention speed and innovation speed. Invention speed has a positive impact on organizational stress and innovation speed has a negative impact on organizational stress. |
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