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| Author: | Ancarani, F. Shankar, V. |
| Title: | Price levels and price dispersion within and across multiple retailer types : further evidence and extension |
| Journal: | Journal of the Academy of Marketing Science
2004 : VOL. 32:2, p. 176-187 |
| Index terms: | INFORMATION ECONOMICS INTERNET MARKETING PRICING |
| Language: | eng |
| Abstract: | In this article is developed hypotheses on how price dispersion and prices compare among pure-play Internet. This is tested through an empirical analysis of 13720 price quotas on the book and compact disc categories in Italy during 2002. Managerial implications for future research are discussed. |
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