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| Author: | Franke, G. R. Huhmann, B. A. Mothersbaugh, D. L. |
| Title: | Information content and consumer readership of print ads : a comparison of search and experience products |
| Journal: | Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 20-31 |
| Index terms: | ADVERTISING RESEARCH INFORMATION ECONOMICS PRODUCTS |
| Language: | eng |
| Abstract: | Behind this article is past research involving the economics of advertising information to contemplate the interplay between consumers readership and advertisers´ provision. In three product categories is focused on the prepurchase verifiability of advertising claims. |
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