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| Author: | Ashworth, L. Free, C. |
| Title: | Marketing dataveillance and digital privacy: using theories of justice to understand consumers' online privacy concerns |
| Journal: | Journal of Business Ethics
2006 : AUG II, VOL. 67:2, p. 107-123 |
| Index terms: | consumers digital technology justice marketing privacy |
| Language: | eng |
| Abstract: | This paper discusses digital privacy in terms of online marketing. The authors use theorie of justice to help to understand the way consumers conceive of, and react to, privacy concerns. It is suggested that an important component of consumers' privacy concerns relates to fairness judgments, which in turn comprise of the two primary components of distributive and procedural justice. |
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