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| Author: | O'Connor, P. |
| Title: | Online consumer privacy: An analysis of hotel company behavior |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2007 : MAY, VOL. 48:2, p. 183-200 |
| Index terms: | hotel and catering industry marketing customers privacy electronic commerce Internet regulations Europe USA |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | There are two approaches to privacy protection: self-regulation (based on government guidelines) and outright legislative protection. While the United States generally favours self-regulation, the European Community has taken the more restrictive legislative approach. This extends to all who wish to use European customer data. Based on an examination of the Web sites hosted by 97 large hotel companies, it is found that while sites frequently include statements outlining what data are being collected and how they are being used, none comply with all legislative requirements, especially as to onward transfer, access to the data, and whether consumers have a choice in how their information is used. |
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