haku: @all audience / yhteensä: 519
hakutulos viitteet: 21-30 / 519
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 otsikkovuositekijä
21.
A discursive approach to genre
European Journal of Communication
2009 : JUN, VOL. 24:2, p. 147-164
 2009 Erjavec, K.
Kovacic, M.P.
22.
Winning the Super "Buzz" Bowl. How biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 293-303
 2009 Siefert, C.J. (et al.)
23.
Measuring advertising quality on television - deriving meaningful metrics from audience retention data
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 419-428
 2009 Zigmond, D. (et al.)
24.
"Managing" corporate community involvement
Journal of Business Ethics
2009 : DEC II, VOL. 90:3, p. 311-329
 2009 Voort, J.M. van der
Glac, K.
Meijs, L.C.P.M.
25.
Advertising, competition and entry in media industries
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 7-31
 2009 Crampes, C.
Haritchabalet, C.
Jullien, B.
26.
What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?
Tourism Management
2009 : OCT, VOL. 30:5, p. 733-739
 2009 Huang, L.
Chen, K-H.
Wu, Y-W.
27.
Against the tyranny of PowerPoint: technology-in-use and technology abuse
Organization Studies
2008 : VOL. 29:2, p. 255-276
 2008 Gabriel, Y.
28.
The first- and second-hand effect of analysts' stock recommendations: Evidence from the Swiss stock market
European Financial Management
2008 : NOV, VOL. 14:5, p. 962-988
 2008 Schlumpf, P.M.
Schmid, M.M.
Zimmermann, H.
29.
Art versus commerce in the movie industry: A two-path model of motion-picture success
Journal of Cultural Economics
2008 : VOL. 32:2, p. 87-107
 2008 Holbrook, M.B.
Addis, M.
30.
Why do advertisers use puns? A linguistic perspective
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 267-275
 2008 Djafarova, E.
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