haku: @all weak signals / yhteensä: 13
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| Tekijä: | Gehani, R. R. |
| Otsikko: | Concurrent product development for fast track corporations (Produktentwicklung; Neue Produkte) |
| Lehti: | Long Range Planning
1992 : DEC, VOL. 25:6, p. 40-47 |
| Asiasana: | |
| Vapaa asiasana: | PRODUKTINNOVATION, KONKURRENZ, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Fast track corporations take strategic initiatives in responding quickly even to weak signals from their external environments. Implementation of this strategic intent demands an effective mobilization of the organization's internal resources and configuration. This paper discusses the evolving relationship between producers and consumers in a globalized economy, and explores the origins of organizations' product development programmes. Then classical and current approaches to product development are reviewed with respect to understanding the abatomy of a concurrent approach. |
SCIMA