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| Tekijä: | Holbrook, M. B. |
| Otsikko: | Feline consumption: Ethnography, felologies and unobtrusive participation in the life of cat |
| Lehti: | European Journal of Marketing
1997 : VOL. 31:3/4, p. 214-233 |
| Asiasana: | CONSUMER BEHAVIOUR MARKETING STRUCTURAL CHANGE CULTURE CONSUMPTION |
| Kieli: | eng |
| Tiivistelmä: | This paper deals with the nature of consumption by cats as consumers, but not with the consumption of cats as pets. The facets of consumer behavior are explored by means of felologies, ethnography, and unobtrusive participation. The differences between human and feline consumption in general are addressed by this approach. To examine the consumption experiences of one particular cat, a more complicated treatment uses photographs. |
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