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| Tekijä: | Pfaffmann, E. Stephan, M. |
| Otsikko: | How Germany Wins Out in the Battle for Foreign Direct Investment: Strategies of Multinational Suppliers in the Car Industry |
| Lehti: | Long Range Planning
2001 : JUN, VOL. 34:3, p. 335-356 |
| Asiasana: | GERMANY FOREIGN INVESTMENT STRATEGY SUPPLIERS CAR INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | This paper finds that cost factors play a relatively unimportant role for suppliers to the German car industry. Of more importance are technological innovation, helped by locating plant near the big carmakers and establishing a relationship with them. The authors assembled data from 20 of the 50 largest non-German suppliers worldwide to assess their investment activities in Germany, assessing in particular which product areas attracted investment, as well as the geographical locations. The authors believe the study could be transferred to other mature industries, such as aerospace, computer and rail. They point out that an early, carefully developed strategy of how to act when customers start to redesign their supplier chains is a key factor to success. |
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