haku: @all big data / yhteensä: 82
viite: 11 / 82
| Tekijä: | Greenyer, A. |
| Otsikko: | Attractive models |
| Lehti: | Admap
2005 : VOL. 40:6, p. 32-34 |
| Asiasana: | Consumer information Customer relationship management (CRM) Data analysis Data bases Marketing |
| Kieli: | eng |
| Tiivistelmä: | The article explains the resurgence of modelled consumer information and how a company can benefit from it. It deals with issues like data-dependency and incomplete datasets and discusses the restrictions that data usage have. As a conclusion the author admits that even though there have been big approvements in modelled data, they cannot be as accurate or powerful as specific individual data. |
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