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| Tekijä: | Payne, D. Trumbach, C.C. |
| Otsikko: | Data mining: proprietary rights, people and proposals |
| Lehti: | Business Ethics
2009 : JUL, VOL 18:3 p. 241-252 |
| Asiasana: | data mining research consumers business environment stakeholders |
| Kieli: | eng |
| Tiivistelmä: | This article focuses on the issue of data mining as it relates to the consumer and to the issue of whether the consumer's private information has any proprietary status. A brief review of data mining is provided in the article and several issues of the ethics of the data mining, including a review of stakeholders, are examined. Many suggestions for the improvement of data mining as it relates to the consumer are further presented: suggestions that would allow for data mining that would be beneficial to both the business community and the consumer. |
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