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| Tekijä: | Doran, C.J. |
| Otsikko: | The role of personal values in fair trade consumption |
| Lehti: | Journal of Business Ethics
2009 : FEB II, VOL. 84:4, p. 549-563 |
| Asiasana: | USA fair trading surveys ethics consumption consumer behaviour |
| Vapaa asiasana: | values |
| Kieli: | eng |
| Tiivistelmä: | This study aims to determine which values are essential to American (U.S.) fair trade (hereafter as: f-t.) consumption. The data are collected using a Web-based version of the Schwartz Value Survey (SVS), selected from actual consumers purchasing f-t. products from a range of f-t. retailers on the Internet. It is verified that indeed there are significant interactions btw. personal values and f-t. consumption. Demographics is proved to be useless in creating a profile of the U.S. f-t. consumer. |
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