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| Tekijä: | Özcaglar-Toulouse, N. Béji-Bécheur, A. Murphy, P.E. |
| Otsikko: | Fair trade in France: from individual innovators to contemporary networks |
| Lehti: | Journal of Business Ethics
2009 : VOL. 90, SUPPL. 4, p. 589-606 |
| Asiasana: | fair trading networks ethics alliances innovation France |
| Kieli: | eng |
| Tiivistelmä: | Fair trade aims at humanising the capitalist economy by serving the community. The current fair trade sector is an excellent example of an innovation with networks based on ethical principles helping effectively serve this market. This paper's analysis is based on nearly 50 interviews among French fair trade innovators, elucidating the appearance of a new type of entrepreneur, one that is grounded in the social and solidarity economy (SSE). Based on a service-dominant logic, these innovators aim at building a 'new world' centred on trade relationships by combining the role of multiple-player networks into the creation of value in the market. |
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