haku: @journal_id 1742 / yhteensä: 80
viitteet: 16-25 / 80
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 otsikkovuositekijä
16.
Arousal, memory, and impression-formation effects of animation speed in web advertising
Journal of Advertising
2004 : VOL 33:1, p. 7-17
 2004 Sundar, S. S.
Kalyanaraman, S
17.
Consumer perception of corporate donations : effects of company reputation for social responsibility and type of donation
Journal of Advertising
2004 : VOL 32:4, p. 91-102
 2004 Dean, D. H.
18.
Consumer response to sex role portrayals in advertisements : effects of incongruity and prejudices on emotions and attitudes
Journal of Advertising
2004 : VOL 32:4, p. 77-89
 2004 Orth, U. R.
Holancova, D.
19.
The effects of sponsor relevance on consumer reactions to Internet sponsorships
Journal of Advertising
2004 : VOL 32:4, p. 67-76
 2004 Rodgers, S.
20.
Conclusion explicitness in advertising : the moderating role need for cognition (NFC) and argument quality (AQ) on persuasion
Journal of Advertising
2004 : VOL 32:4, p. 57-65
 2004 Martin, B. A. S.
Lang, B.
Wong, S.
21.
A content analysis of direct-to-consumer (DTC) prescription drug web sites
Journal of Advertising
2004 : VOL 32:4, p. 43-56
 2004 Macias, W.
Lewis, L.
22.
Compounding consumer interest : effects of advertising campaign publicity on the ability to recall subsequent advertisements
Journal of Advertising
2004 : VOL 32:4, p. 29-41
 2004 Jin, H. S
23.
On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (CRM)
Journal of Advertising
2004 : VOL 32:4, p.19-28
 2004 Pracejus, J. W.
Olsen, G. D.
Brown, N. R.
24.
AD Schema incongruity as elicitor of ethnic self-awareness and differential advertising response
Journal of Advertising
2004 : VOL 32:4, p. 7-17
 2004 Dimofte, C.
Forehand, M.
Deshpandé, R.
25.
Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables.The Case of China
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 45-54
 2003 Zhou, N.
Zhou, D.
Ouyang, M.
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