haku: @indexterm advertising research / yhteensä: 488
viitteet: 21-30 / 488
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21.
The effect of personality on response to sexual appeals
European Journal of Marketing
2010 : VOL 44:9/10, p. 1453-1477
 2010 Black, I. R.
Organ, G. C.
Morton, P.
22.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
23.
The foundations of quality initiative: a five-part immersion into the quality of online research
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 464-485
 2009 Walker, R.
Pettit, R.
Rubinson, J.
24.
Measuring advertising quality on television - deriving meaningful metrics from audience retention data
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 419-428
 2009 Zigmond, D. (et al.)
25.
Editorial: The innovation issue
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 253-255
 2009 Precourt, G. (ed.)
26.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
27.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
28.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
29.
Beauty is in the eye of the tech manager. How technology orientation and interactive-media knowledge can drive (or stall) change
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 328-338
 2009 Chiagouris, L.
Lala, V.
30.
Research on advertising in a recession. A critical review and synthesis
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 304-327
 2009 Tellis, G.J.
Tellis, K.
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