haku: @author Holbrook, M. B. / yhteensä: 33
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4.
Higher than the bottom line: Reflections on some recent macromarketing literature
Journal of Macromarketing
1999 : JUN, VOL. 19:1, p. 48-74
 1999 Holbrook, M. B.
5.
Feline consumption: Ethnography, felologies and unobtrusive participation in the life of cat
European Journal of Marketing
1997 : VOL. 31:3/4, p. 214-233
 1997 Holbrook, M. B.
6.
Market success as a criterion for assessing player contributions in sport businesses via a regression-based approach using adjusted performance measures and quasi-dummy variables
Marketing Letters
1996 : OCT, VOL. 7:4, p. 341-353
 1996 Holbrook, M. B.
7.
The intellectual structure of consumer research: A bibliometric study of author cocitations in the first 15 years of the Journal of Consumer Research.
Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 505-517
 1993 Hoffman, D. L.
Holbrook, M. B.
8.
Conjoint analysis on objects with environmentally correlated attributes: The questionnable importance of representative design.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 490-497
 1990 Moore, W. L.
Holbrook, M. B.
9.
Consumption symbolism and meaning in works of art : a paradigmatic case.
European Journal of Marketing
1988 : VOL. 22:7, p. 19-36
 1988 Holbrook, M. B.
10.
Understanding consumer behaviour : the linguistic turn in marketing research.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 197-223
 1988 O'Shaughnessy, J.
Holbrook, M. B.
11.
Assessing the real-to-artificial generalizability of multiattribute attitude models in test of new product designs.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35
 1988 Holbrook, M. B.
Havlena, W. J.
12.
Mirror, Mirror, on the wall, what's unfair in the reflections on advertising?
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 95-103
 1987 Holbrook, M. B.
13.
Using versus choosing : the relationship of the consumption experience to reasons for purchasing.
European Journal of Marketing
1986 : VOL. 20:8, p. 49-62
 1986 Holbrook, M. B.
Lehmann, D. R.
O'Shaughnessy, J.
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