haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
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5.
Can old media enhance new media? How traditional advertising pays off for an online social network
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 42-49
 2010 Pfeiffer, M.
Zinnbauer, M.
6.
Survey-based targeting fine-tunes television media planning
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 428-439
 2010 Smith, J.A.
Boyle, B.A.
Cannon, H.M.
7.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
8.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
9.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
10.
Beauty is in the eye of the tech manager. How technology orientation and interactive-media knowledge can drive (or stall) change
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 328-338
 2009 Chiagouris, L.
Lala, V.
11.
How rich-media video technology boosts branding goals. Different online advertising formats drive different brand-performance metrics
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 285-292
 2009 Spalding, L.
Cole, S.
Fayer, A.
12.
How products and advertising offend consumers
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 13-21
 2008 Beard, F.K.
13.
An international perspective of online disclosure presentation: a comparison of banner ad disclosures from United States, United Kingdom, and Singapore web sites
Journal of Consumer Policy
2008 : SEP, VOL. 31:3, p. 327-347
 2008 Hoy, M.G.
Lwin, M.O.
14.
The future of online market resarch
Journal of Advertising Research
2007 : VOL. 47:2, p. 142-146
 2007 Lipner, W.E.
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