haku: @author Holbrook, M. B. / yhteensä: 33
viitteet: 6-15 / 33
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6.
Market success as a criterion for assessing player contributions in sport businesses via a regression-based approach using adjusted performance measures and quasi-dummy variables
Marketing Letters
1996 : OCT, VOL. 7:4, p. 341-353
 1996 Holbrook, M. B.
7.
The intellectual structure of consumer research: A bibliometric study of author cocitations in the first 15 years of the Journal of Consumer Research.
Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 505-517
 1993 Hoffman, D. L.
Holbrook, M. B.
8.
Conjoint analysis on objects with environmentally correlated attributes: The questionnable importance of representative design.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 490-497
 1990 Moore, W. L.
Holbrook, M. B.
9.
Consumption symbolism and meaning in works of art : a paradigmatic case.
European Journal of Marketing
1988 : VOL. 22:7, p. 19-36
 1988 Holbrook, M. B.
10.
Understanding consumer behaviour : the linguistic turn in marketing research.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 197-223
 1988 O'Shaughnessy, J.
Holbrook, M. B.
11.
Assessing the real-to-artificial generalizability of multiattribute attitude models in test of new product designs.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35
 1988 Holbrook, M. B.
Havlena, W. J.
12.
Mirror, Mirror, on the wall, what's unfair in the reflections on advertising?
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 95-103
 1987 Holbrook, M. B.
13.
Using versus choosing : the relationship of the consumption experience to reasons for purchasing.
European Journal of Marketing
1986 : VOL. 20:8, p. 49-62
 1986 Holbrook, M. B.
Lehmann, D. R.
O'Shaughnessy, J.
14.
Aims, concepts, and methods for the representation of individual differences in esthethic responses to design features.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 337-347
 1986 Holbrook, M. B.
15.
The semiology of cinematic consumption : Symbolic consumer behavior in OUT OF AFRICA.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 374-381
 1986 Holbrook, M. B.
Grayson, M. W.
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