haku: @indexterm marketing theory / yhteensä: 244
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6.
Towards a critical political marketing agenda?
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 764-776
 2009 Moufahim, M.
Lim, M.
7.
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p.
 2009 Patsiaouras, G.
Fitchett, J. A.
8.
Reframing critical marketing
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 681-696
 2009 Shankar, A.
9.
Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 643-659
 2009 Hackley, C.
10.
Editorial: Academy of Marketing Conference 2009 "Putting marketing in its place"
Journal of Marketing Management
2009 : VOL. 25:9-10, p. 861-866
 2009 Parkinson, S. (et al.)
11.
Customer-employee relationship. The role of self-employee congruence
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1316-1345
 2008 Jamal, A.
Adelowore, A.
12.
Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
European Journal of Marketing
2008 : VOL. 42:1/2 p. 222-237
 2008 Ward, S.
Lewandowska, A.
13.
New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1284-1296
 2007 Woodall, T.
14.
Market orientation and design orientation: a management model
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 861-876
 2007 Moll, I (et al.)
15.
Mapping consumer power: an integrative framework for marketing and consumer research
European Journal of Marketing
2006 : VOL. 40:9/10, p.950-971
 2006 Denegri-Knott, J.
Zwick, D.
Schroeder, J. E.
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