haku: @indexterm international marketing / yhteensä: 640
viitteet: 9-18 / 640
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9.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
10.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
11.
The Lexus or the olive tree? Trading off between global convergence and local divergence
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 107-118
 2010 Ittersum, K. van
Wong, N.
12.
Flagship stores as a market entry method: the perspective of luxury fashion retailing
European Journal of Marketing
2010 : VOL. 44:1/2, p. 139-161
 2010 Moore, C. M.
Doherty, A. M.
Doyle, S. A.
13.
The CoO-ELM model. A theoretical framework for the cognitive processes underlying country of origin effects
European Journal of Marketing
2009 : VOL. 43:1-2, p. 62-89
 2009 Bloemer, J.
Brijs, K.
Kasper, H.
14.
Structure of marketing decision making and international marketing standardization strategies
European Journal of Marketing
2009 : VOL. 43:5-6, p. 794-825
 2009 Chung, H.F.L.
15.
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalization
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1325-1348
 2009 O'Cass, A.
Weerawardena, J.
16.
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 591-610
 2009 Sousa, C.M.P.
Lengler, J.
17.
Consumer attitudes toward marketplace globalization: structure, antecedents and consequences
International Journal of Research in Marketing
2007 : VOL. 23:3, p.227-239
 2007 Alden, D. L.
Steenkamp, J. E. M
Batra, R.
18.
Strategy fit and performance consequences of international marketing standardization
Strategic Management Journal
2006 : SEP, VOL. 27:9, p. 867-890
 2006 Katsikeas, C.S.
Samiee, S.
Theodosiou, M.
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