haku: @author Supphellen, M. / yhteensä: 9
viitteet: 4-9 / 9
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
4.
The Role of Formal Authority in Buyer Evaluation of Business Research Suppliers: A Scandinavian Case
Journal of Business-to-Business Marketing
2003 : VOL. 10:2, p. 53- 76
 2003 Supphellen, M.
Gronhaug, K.
5.
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
International Journal of Advertising
2003 : VOL. 22:2, p. 203-226
 2003 Supphellen, M.
Gronhaug, K.
6.
SMBs in search of international strategic alliances: perceived importance of personal information sources
Journal of Business Research
2002 : SEP, VOL. 55:9, p. 785-795
 2002 Supphellen, M.
Haugland, S. A.
Korneliussen, T.
7.
Consumer ethnocentrism when foreign products are better
Psychology & Marketing
2001 : SEP, VOL. 18:9, p. 907-927
 2001 Supphellen, M.
Rittenburg, T. L.
8.
Drivers of intention to revisit the websites of well-known companies: the role of corporate brand loyalty
International Journal of Market Research
2001 : VOL. 43:3, p. 341-352
 2001 Supphellen, M.
Nysveen, H.
9.
Understanding core brand equity: guidelines for in-depth elicitation of brand associations
International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 319-338
 2000 Supphellen, M.
« edellinen sivu | seuraava sivu »
SCIMA