haku: @author Friedman, H. H. / yhteensä: 6
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1.
Frontiers in multicultural marketing: the disabilities market
Journal of international marketing and marketing research
2005 : FEB, VOL 32:1, p 25-40
 2005 Friedman, H. H.
Lopez-Pumajero, T.
Friedman, L. W.
2.
The effects of scale-checking styles on responses to a semantic differential scale.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 477-481
 1988 Friedman, H. H.
Friedman, L. W.
Gluck, B.
3.
Comparison of itemised vs graphic rating scales : a validity approach.
Journal of the Market Research Society
1986 : JUL, VOL. 28:3, p. 285-289
 1986 Friedman, L. W.
Friedman, H. H.
4.
Company president versus spokesperson in television commercials.
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 31-33
 1982 Rubin, V.
Mager, C.
Friedman, H. H.
5.
Endorser effectiveness by product type.
Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 63-71
 1979 Friedman, H. H.
Friedman, L.
6.
The effect of masculine and feminine brand names on the perceived taste of a cigarette.
Decision Sciences
1978 : 3 JUL VOL.9 p.467-471
 1978 Friedman, H. H.
Dipple, W. S.
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