haku: @author Gupta, S. / yhteensä: 25
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1.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
2.
A relational insight of brand personification in business-to-business markets
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 65-76
 2010 Gupta, S.
Melewar, T.C.
Bourlakis, M.
3.
A framework for understanding corporate social responsibility programs as a continuum: an exploratory study
Journal of Business Ethics
2007 : JAN II, VOL. 70:2, p. 125-140
 2007 Pirsch, J.
Gupta, S.
Grau, S.L.
4.
Using peer-to-peer technology for collaborative knowledge management: concepts, frameworks and research issues
Knowledge management research & practice
2006 : AUG, VOL. 4:3, p. 187-196
 2006 Gupta, S.
Bostrom, R.
5.
Competitive price discrimination strategies in a vertical channel using aggregate retail data
Management Science
2003 : SEP, VOL. 49:9, p. 1121-1138
 2003 Besanko, D.
Dubé, J-P.
Gupta, S.
6.
Pricing access services
Marketing Science
2002 : SPRING, VOL. 21:2, p. 139-159
 2002 Essegaier, S.
Gupta, S.
Zhang, Z.J.
7.
Consumer price sensitivity and price thresholds
Journal of Retailing
2001 : WINTER, VOL. 77:4, p. 435-456
 2001 Han, S.
Gupta, S.
Lehmann, D. R.
8.
Modeling the evolution of markets with indirect network externalities: An application to digital television
Marketing Science
1999 : VOL. 18:3, p. 396-416
 1999 Gupta, S.
Jain, D. C.
Sawhney, M. S.
9.
The effect of marriage and divorce on women's economic well-being
American Sociological Review
1999 : DEC, VOL. 64:6, p. 794-812
 1999 Smock, P. J.
Manning, W. D.
Gupta, S.
10.
The "shopping basket": A model for multicategory purchase incidence decisions
Marketing Science
1999 : VOL. 18:2, p. 95-114
 1999 Manchanda, P.
Ansari, A.
Gupta, S.
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