haku: @indexterm advertising media / yhteensä: 223
viitteet: 16-25 / 223
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16.
ConsumersÂ’ intentions to opt in to SMS advertising: a cross-national study of young Americans and Koreans
International Journal of Advertising
2007 : VOL. 26:2, p. 177-198
 2007 Muk, A.
17.
Quantifying marketing ROI: the Philips journey
Admap
2006 : FEB, VOL. 41:2 (469), p. 18-22
 2006 Briggs, R.
18.
Compose: the art of channel planning
Admap
2005 : DEC, VOL. 40:11 (467), p. 34-37
 2005 Foley, T.
Engelberts, P.
Wicken, G.
19.
The influence of media on advertising effectiveness: A comparison of internet , posters and radio
International Journal of Market Research
2005 : VOL. 47:4, p. 383-405
 2005 Nysveen, H.
Breivik, E.
20.
The hybrid split technique and onsite rewards
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 173-184
 2005 Roehm, H.A.
Roehm, M.L.
21.
Evaluating cross-channel communications
Admap
2004 : NOV, VOL. 39:10, (455), p. 24-27
 2004 Regan, T.
22.
Channel planning and research
Admap
2004 : NOV, VOL. 39:10, (455), p. 18-19
 2004 White, R.
23.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
24.
Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 262-270
 2004 Fitzgerald, J.
25.
Allocation model: A tool to develop effective media plans for Turkey
International Journal of Advertising
2003 : VOL. 22:3, p. 333-348
 2003 Tektas, A.
Alakavuk, E.D.
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