haku: @indexterm culture marketing / yhteensä: 9
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1.
Critics review or preceding week's admissions explaining movie admissions
Liiketaloudellinen aikakauskirja
2011 : 3, p. 290-315
 2011 Suominen, S.
2.
The relative importance of the brand of music festivals: A customer equity perspective
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 291-301
 2010 Leenders, M.A.A.M.
3.
Editorial. Special issue on "New horizons in arts, heritage, non-profit and social marketing"
Journal of Marketing Management
2010 : JUL, VOL. 26:7-8, p. 589-592
 2010 Bennett, R.
Kerrigan, F.
O'Reilly, D.
4.
Art versus commerce in the movie industry: A two-path model of motion-picture success
Journal of Cultural Economics
2008 : VOL. 32:2, p. 87-107
 2008 Holbrook, M.B.
Addis, M.
5.
Dracula tourism in Romania: Cultural identity and the state
Annals of Tourism Research
2007 : JUL, VOL 34:3, p. 746-765
 2007 Light, D.
6.
Attractiveness of cultural activities in European cities: a latent class approach
Tourism Management
2006 : DEC, VOL. 27:6, p. 1408-1413
 2006 Ark, L.A. van der
Richards, G.
7.
What language sells: Western advertising in Russia
Journal of Language for International Business
2005 : VOL. 16:2, p. 1-12
 2005 Six, I.
8.
Cultural brands/branding cultures
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 573-588
 2005 O'Reilly, D.
9.
Segmentation of bank customers by utilising ethnic/cultural profile dimensions : A qualitative approach
Journal of Marketing Management
2003 : JUL, VOL 19:5-6, p. 629-655
 2003 Andronikis, A. I.
Dimitriadis, N. I
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