haku: @indexterm marketing research / yhteensä: 648
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1.
The new methods for estimating structural equation models: an illustration and a comparison with two established methods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 258-268
 2011 Cedzynski, M. (et al.)
2.
Empirical regularity in academic research productivity patterns in marketing
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 248-257
 2011 Talukdar, D.
Hariharan, V. G.
Boo, C.
3.
Toward a deeper understanding of service marketing: The past, the present and the future
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 231-247
 2011 Kunz, W. H.
Hogreve, J.
4.
Agent-based modeling in marketing: Guidelines for rigor
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 181-193
 2011 Rand, W.
Rust, R. T.
5.
Who shall lead us? How cultural values and ethical ideologies guide young marketers' evaluations of the transformational manager-leader
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 633-645
 2011 Smith, B.
6.
Guest editorial: The shape of marketing research in 2021
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 213-221
 2011 Micu, A.C. (et. al)
7.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
8.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
9.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
10.
The impact of supervisory power on salesforce performance
Journal of international marketing and marketing research
2011 : VOL. 36:3 OCT, p. 99-108
 2011 Barker, T.
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